Secret Garden came to us for the PR launch of their new spring menu, so we built a campaign around the idea that spring should be seen before it is tasted.
A bike overflowing with flowers moved through Amsterdam, a little dramatic, a little romantic, and just the right amount of Turks Fruit.
The PR continued into two sittings, lunch and dinner, where we brought together press, creators and familiar faces around the new menu. A very fun curated crowd, and two events that felt pretty perfect.
Images by: Resa Steenvoorden