Rosa founded NITRO in 2021. She sees connections others miss, in business, in culture, in things that don’t look related until she puts them together. A true maximalist, she thinks fast and moves faster, pushing every business and person she works with to the next level. As Head of Growth, she’s the driving force behind NITRO’s expansion.

Alexandra joined a few months later and became co-owner the following year. Endlessly curious by nature, she spent 20 years as a stylist and creative director before NITRO, work that became an outlet for that curiosity rather than its source. As owner, she leads creative direction and brand strategy, working directly with clients while overseeing the agency as a whole.