De Watermeterfabriek

De Watermeterfabriek is a restaurant in Haarlem housed in a former water meter factory; a space with history, character, and a lot of potential. Willem and Sanne came to us with a vision, and we were with them every step of the way. From the first strategic sessions through to opening day, we helped shape the brand, build the visual identity, develop the content, and make sure everything was in place before the doors opened.

This assignment was personal. Willem and Sanne are practically family, which made the work feel like more than just a project. We were invested in the brand, in the space, and in seeing it succeed. Honored to have been part of it from the very beginning.

Photos by: Isabel Bronts

Concept development

Full concept development for brands starting from scratch, no name, no narrative, sometimes just a location and an instinct. We build the full universe: naming, positioning, story, design, and a strategic foundation to grow on. Online and offline, working closely with you from the ground up.

Digital concept development for brands that already know who they are but need to translate that online. We map out tone, content strategy, and how the brand shows up across social and digital touchpoints, rooted in what’s authentic, built to reach the right people.

Brand identity

Brand identity is where concept becomes visual – a logo, typography, colour, design language, and everything needed to make the brand recognisable wherever it shows up. We create flexible visual systems that are unique and pleasing to the eye and built to work in practice. We deliver full brand guidelines, asset libraries, and templates so the identity can live and grow consistently over time.

Strategy

Not every brand needs the same kind of strategy. For some, it’s social media strategy, sharpening how they show up and connect online. For others, it’s brand or business strategy, the bigger questions about positioning, direction, and growth. We don’t assume which one you need. We figure that out together, then build a plan that actually fits, instead of a generic one that sounds good on paper.

Creative Direction

A strong brand identity means nothing without the visuals to back it up. We provide creative direction across photography, video, copywriting, and campaigns, making sure everything looks, feels, and sounds like the brand it’s supposed to be. From concept to production, we handle design, styling, casting, and all the details in between. Nothing is left to chance.

Webdesign

Your website is where the brand lives digitally, so it needs to work hard and deliver. A site should feel considered, on-brand, and structurally sound, not to mention capable of doing the thing it’s actually there to do. We handle everything from UX/UI design to copywriting and content creation, making sure every page pulls its weight.