Mesa Mesa

Benjamin van Roekel has been part of our world for a while. We have worked together on several projects over the years, so when Mesa Mesa came along, it already felt like the start of something familiar.

A Spanish tapas and wine restaurant on Marie Heinekenplein, built around shared plates, good wine, an open kitchen, and the simple pleasure of staying at the table longer than planned. We handled the brand identity, strategy, and PR for the opening, shaping a world that feels warm, social, and very easy to say yes to.

Images by: Denise Valk

Concept development

Full concept development for brands starting from scratch, no name, no narrative, sometimes just a location and an instinct. We build the full universe: naming, positioning, story, design, and a strategic foundation to grow on. Online and offline, working closely with you from the ground up.

Digital concept development for brands that already know who they are but need to translate that online. We map out tone, content strategy, and how the brand shows up across social and digital touchpoints, rooted in what’s authentic, built to reach the right people.

PR Management

PR and partnerships give your brand its claim to relevance, making sure it lives in the right conversations, at the right time and place. We handle press outreach, media relationships, influencer collaborations, and B2B/B2C partnerships, all integrated into the brand strategy from the start. We also develop and produce brand events, from one-off launches to recurring, owned formats. Flexible by design: standalone, project-based, or retainer. We track everything, so the work stays accountable.

Strategy

Not every brand needs the same kind of strategy. For some, it’s social media strategy, sharpening how they show up and connect online. For others, it’s brand or business strategy, the bigger questions about positioning, direction, and growth. We don’t assume which one you need. We figure that out together, then build a plan that actually fits, instead of a generic one that sounds good on paper.

Brand identity

Brand identity is where concept becomes visual – a logo, typography, colour, design language, and everything needed to make the brand recognisable wherever it shows up. We create flexible visual systems that are unique and pleasing to the eye and built to work in practice. We deliver full brand guidelines, asset libraries, and templates so the identity can live and grow consistently over time.

Creative Direction

A strong brand identity means nothing without the visuals to back it up. We provide creative direction across photography, video, copywriting, and campaigns, making sure everything looks, feels, and sounds like the brand it’s supposed to be. From concept to production, we handle design, styling, casting, and all the details in between. Nothing is left to chance.