Not every dream becomes reality, but we love working with people who dream big. This brand identity was created for a members club, and it was too good not to share.
The brief was clear: mysterious, high-end, and international.
The client wanted something that felt unique yet familiar, classic but modern. We love working with opposing forces. The tension between them is usually where the most interesting work lives.
Creative direction by Studio Whitfield and Design by Maurits Peeters.
Full concept development for brands starting from scratch, no name, no narrative, sometimes just a location and an instinct. We build the full universe: naming, positioning, story, design, and a strategic foundation to grow on. Online and offline, working closely with you from the ground up.
Digital concept development for brands that already know who they are but need to translate that online. We map out tone, content strategy, and how the brand shows up across social and digital touchpoints, rooted in what’s authentic, built to reach the right people.
Not every brand needs the same kind of strategy. For some, it’s social media strategy, sharpening how they show up and connect online. For others, it’s brand or business strategy, the bigger questions about positioning, direction, and growth. We don’t assume which one you need. We figure that out together, then build a plan that actually fits, instead of a generic one that sounds good on paper.
Brand identity is where concept becomes visual – a logo, typography, colour, design language, and everything needed to make the brand recognisable wherever it shows up. We create flexible visual systems that are unique and pleasing to the eye and built to work in practice. We deliver full brand guidelines, asset libraries, and templates so the identity can live and grow consistently over time.
