Orchid House opened last summer, right on the edge of the Oosterpark. A huge location with huge ambitions, and two owners with big dreams. NITRO was commissioned for the full package; communication strategy, brand identity, and launch strategy.
For the branding, we took inspiration from the warm interior that contrasts beautifully with the industrial skeleton of the building, and from the green and the particular quality of light you only get in the Oosterpark. Something warm, tactile, and layered enough to hold everything Orchid House is.