The Heineken Hoek is back, baby! This iconic landmark has made a triumphant return to its rightful spot on the bustling Leidseplein, and we couldn’t be more excited to be part of its revival.
NITRO was commissioned to create a fresh and dynamic identity that reflects the history of this beloved Amsterdam location. From the branding to the social strategy and content, we’ve ensured that Heineken Hoek’s presence is as bold and lively as ever.
In addition to creating the visuals and messaging, we’re also managing their social channels, making sure the story of Heineken Hoek reaches its audience in the most engaging way possible.
Branding
Our work began with creating a fresh branding framework that embodies the spirit of Leidseplein. From a modern logo that nods to its heritage to a vibrant color palette and sleek typography, we developed a visual identity that’s unmistakably Heineken Hoek. This design work extends across all touchpoints, ensuring the brand feels cohesive and iconic in every context.
Social strategy
Our social strategy focuses on connecting Heineken Hoek with its diverse audience in an authentic and engaging way. By combining high quality photography with engaging, Iphone reels we highlight the Heineken Hoek’s unique offerings, history, and the buzzing atmosphere of Leidseplein. This strategy ensures Heineken Hoek will – once again – be the go-to spot for both locals and visitors.
Webdesign
To complete the digital experience, we designed a website that acts as a central hub for everything Heineken Hoek. Intuitive, visually compelling, and packed with useful information, the site ensures visitors can easily learn about upcoming events, explore the menu, and plan their visit. It’s a platform that truly reflects the energy and allure of this legendary Amsterdam hotspot.
