Last year Bridget Maasland approached us to assist with the launch of GRAPES—a vibrant, empowering community for women navigating aging and menopausal health.
When Bridget Maasland shared her vision of building a supportive community for women navigating (peri)menopause, we were deeply honored and genuinel“~y inspired. GRAPES, symbolizing both wine and raisins—each maturing and sweetening over time—perfectly embodies this journey. To bring this vision to life, we partnered with Studio Whitfield to create branding that would not only resonate with Bridget but also reflect the diverse experiences within this community.
Studio Whitfield created a logo and color palette that embody the warmth, strength, and vibrancy of the brand. They also developed a series of beautiful, thoughtful illustrations, used throughout our packaging and online assets, that bring a unique, artful touch to the brand and communicate the depth of topics we cover.
Ready to launch
To launch GRAPES Skincare in a memorable and impactful way, we developed a suite of assets tailored for both organic and paid campaigns. These assets are designed to capture attention, highlight the unique qualities of GRAPES Skincare, and authentically communicate the brand story across various platforms.
Product Photography
For the GRAPES Skincare launch campaign, NITRO collaborated with photographer Bram Spaan to produce a series of product shots, swatches, and brand images. The product images showcase the purity and effectiveness of each formulation, highlighting the quality behind GRAPES Skincare. Meanwhile, the brand images beautifully convey their commitment to natural, high-quality ingredients designed to work in harmony with your body’s natural state.
For the shoot, Bram sourced stunning grape vines and leaves from his friend’s garden, bringing an organic touch to each shot. These natural textures created a perfect balance with the modern, sleek designs of the GRAPES Skincare products.
