Opening this January, Emmanuelle isn’t just a restaurant—it’s a destination where French cinema’s timeless elegance meets bold, modern design. Inspired by the iconic film Emmanuelle, the restaurant is an eclectic blend of classic sophistication and playful energy.
Launching a restaurant like Emmanuelle takes more than just great food and design. It’s about building buzz, creating excitement, and making people feel connected to the brand before they’ve even walked through the door. That’s where we came in. NITRO’s job was to help Emmanuelle make a splash online. From creating the launch campaign to guiding brand decisions, our mission was clear: create an experience as unforgettable as the restaurant itself.
Beyond the visuals, we delivered a cohesive marketing strategy and social media plan designed to cut through the noise of an oversaturated market. This all to make sure the weeks leading up to the opening are used in the most efficient way.
building anticipation
The weeks before a restaurant opens are critical. A strong opening campaign doesn’t just get people in the door—it builds a foundation for lasting success. It’s about more than pretty pictures; it’s about building anticipation, creating a connection, and giving people a reason to care.
How we dit it
With the restaurant still under construction, we had to think outside the box (this is where we thrive). To bring Emmanuelle to life before the first table was set, we decided to build a set that captured the heart and soul of what this restaurant would become. Every detail had to feel authentic, evocative, and unmistakably Emmanuelle. For the this campaign we leaned into Emmannuelle cinematic, French roots to create content that felt immersive and exciting. Of course the beautiful interior design by Too Many Agencies was also a major source of inspiration. We worked closely with the client and the designers at Too Many Agencies to ensure every detail aligned with the restaurant’s vision, from the tableware to the textiles used in the set design.
strategy is key
Our creative process always combines strategy with esthetics. We are, at heart, fashion girlies : ) Our aim was to create “stop-scroll” content that feels fresh, authentic, and deeply tied to the restaurant’s cinematic vibe. By blending stunning visuals with a compelling narrative, we hope to ensure Emmanuelle stands out in a crowded digital space.
Opening soon
Emmanuelle is about making every moment feel special. Whether it’s a long dinner, a quick lunch, or a champagne toast, it’s the kind of place you’ll want to stay a little longer. Opening this January, Emmanuelle is ready to become a modern classic that will live up to the hype.
